Search engine optimization, aka SEO, aims to improve a website’s rank. That is its ultimate goal. Companies offering consulting in internet marketing and SEO services work on achieving this goal by reaching several smaller milestones that are critical for the big win.
One of these goals is to get the website a solid backlink profile.
A strong backlink profile has a good number of backlinks from high authority and reliable websites. These high-quality backlinks enable search engines to trust your site as a credible source of information. And once the search engines trust your website, they are more likely to rank it higher.
This is what makes building a sound backlink profile an important SEO process.
Building such a backlink profile is a time and labor-intensive process. Gaining high authority backlinks involves a lot of outreach and quality content creation. This is why many SEO services look for quicker alternatives.
Automated link building is one such quicker alternativeto manual backlinking.
Deploying bots, automated link-building services can get your website a good number of backlinks. That too within minutes.
Despite this, automation is not the way to go when trying to build a valuable backlink profile.
Remember, you need a combination of quality and quantity when it comes to backlinking. Only then can you win the search engines’ trust.
Bot-created links almost always come from low-quality websites that do not enjoy a good reputation. Therefore, despite the huge number, these links cannot help your website earn search engines’ trust. And hence, bot-created links are pretty much useless for your SEO efforts.
Apart from not contributing to your SEO, low-quality backlinks can also drag your website into an abyss of zero visibility.
How?
Landau Consulting, a NJ SEO consulting company, has answered this question in this infographicand discussed why all businesses doing SEO should avoid bot-created links. Check it out to know how these links can drag your website, and perhaps your entire online business, down.
