An appropriate domain name can drive your business forward. It needs to be easily recognizable and memorable to potential and existing consumers. It subsidizes your online presence and helps to build a valuable message. Therefore, take time to choose a strong domain name.
Strategies to choose a domain name
Two primary strategies can help to choose an appropriate domain name.
- Brandable domain name
Brandable domain names are of imaginative and catchy quality. There are no descriptive keywords and it does not have any meaning. Searchers don’t get any information about your business nature. For example – Ikea, Apple, Google, Instagram, etc. are popular brands synonymous with quality. Their presence took some time to develop.
Pros
- Unique and set your business apart from competitors.
- Easy to brand for protection.
- Creates a community sense with consumers.
- Provokes an emotional response.
- Have better accessibility.
Cons
- Not suitable for SEO as there are no descriptive or target keywords.
- Not easy to remember, so needs marketing and advertising campaigns.
Individuals, people, or organizations with some name recognition can choose brandable domain names without losing their existing momentum. It could get lost if they chose another name. For new brands, it will take some time to build the same momentum as with a descriptive name but social media and other promotional campaigns can speed this development curve. Brandable domains are focused on branding.
- Descriptive domain name
Descriptive domain names include keywords that explain your brand offers. Searchers find it easy to identify your niche and offerings. It even helps in improving your page ranking. Domain name optimization can influence your findability on search engines. Descriptive domain examples are Investopedia, Wikipedia, Mailboxes, etc. These names offer an intuitive explanation of what the webpage will provide.
Pros
- Simple, clear, and removes confusion.
- Easy to remember.
- Needs less advertising investment than brandable names.
Cons
- Have a relatively less emotional impact.
- Often generic terms are used, which sound boring.
- The community sense level is not the same as brandable names.
- Accessibility is less.
A descriptive domain name is tricky to find in a niche market. Branded domains are easily available because they are fabricated words. On the other hand, descriptive terms are self-explanatory. It means you will receive targeted traffic prepared to buy. Descriptive names are aimed at SEO and keyword rankings.
How to choose a domain name strategy?
- Think like a customer – Place yourself in the shoes of the consumer and think about what would grab their attention during searches.
- Think long term – Do you plan to use the same domain name for a long time or will it stay relevant for a long time? Does it depend profoundly on current matters?
- What is crucial for your brand? – Is your domain name choice goal to improve searchability and ranking? Is it creating brand awareness or community sense and connecting with the people you serve?
The moment you choose a domain name that suits your business requirements, it is time to search if it is available or not and if it is, instantly register it.
