Apple Debuts New ‘Gigantic’ TV Ad Focusing on iPhone 5s

Apple has debuted a new TV ad alongside Marvel’s Agents of SHIELD tonight on ABC called “Gigantic”. The ad, which was first spotted by 9to5Mac, showcases iPhone 5s owners using the device to enhance their lives in multiple ways.


With “Gigantic” by the Pixies [iTunes] playing in the background, the app has users using the iPhone 5s to check their health, check for directions, create short monster movies, record videos, create art installations and more, including the Pixies preparing to play their song. The ad ends with the tagline “You’re more powerful than you think”.

Continue reading

Apple mends a Heartbleed security bug in its latest WiFi routers

Apple logo affected by Heartbleed

Apple has largely avoided the wrath of the Heartbleed security flaw, but it now appears that the company’s products aren’t completely immune. The crew in Cupertino just updated its most recent AirPort Extreme and Time Capsule WiFi routers to fix a Heartbleed-related vulnerability that surfaces when you’re either using Back to My Mac remote access or sending diagnostics. While the flaw won’t let evildoers steal your credentials, they could launch man-in-the-middle attacks that grant access to login pages on both the router and your computers — more than a little dangerous, we’d say. You don’t have to worry if you’re still Continue reading

iWatch May Ultimately Replace iPod, No iPod Updates Expected in 2014

A research note (via Barrons) from Christopher Caso, an analyst with Susquehanna Financial Group, reiterates previous analyst reporting about the iWatch, saying Apple is looking to enter production with a pair of screen sizes in the fourth quarter of 2014.

Caso says Apple has production targets of 5-6 million units, but believes the iWatch will “essentially replace the iPod in the consumer portion of AAPL’s product lineup” and will see lowered iPod sales as a result of customers choosing the iWatch instead. The note says the iPod is not expected to be updated this year.

Ipodfamily
Apple CEO Tim Continue reading

Google Covering Defense Costs and Damage Awards for Four Patents in Apple/Samsung Case

Google is covering lawyer fees and potential damage awards with regards to four patents in the ongoing Apple/Samsung patent case, according to a report from Re/code, quoting deposition testimony from a Google attorney that Apple introduced in court today.

Google’s contractual obligations to defend Samsung relate to a “Mobile Application Distribution Agreement” between the two companies related to the distribution of Google applications, including Gmail on Samsung’s Android devices. Samsung called several Google employees as witnesses as part of its defense.

The case between Apple and Samsung is seen by many as a proxy for the larger battle Continue reading

Apple’s OS X beta testing is now open to the public

OS X Mavericks

Apple has released public beta tests of individual Mac apps in recent years, but OS X itself has largely been off-limits unless you’ve registered as a developer. That changes now that Apple has launched the OS X Beta Seed Program. Starting with OS X 10.9.3, you can try pre-release operating system updates by signing in with a garden variety Apple ID; oddly enough, you still have to sign a developer-style agreement promising to keep some details a secret. We wouldn’t sign up solely because of the upcoming Mavericks update, but the program represents an all-too-rare opportunity to both preview features and Continue reading

Apple Allowing Non-Developers to Apply for OS X Beta Program

Alongside iOS 7.1.1, Apple has introduced a new OS X beta program that will see non-developers given an opportunity to download OS X betas before they are released to the public. Previously, participating in OS X betas required a developer account, priced at $99 per year.

betaseedprogram

Join the OS X Beta Seed Program and accept the Beta Seed and Confidentiality Agreement. Apple will provide a Beta Access Utility for your Mac, which gives you access to pre-release versions of OS X in the Mac App Store Updates panel.

Users can apply to join the beta program on Apple’s new Appleseed Continue reading

iOS 7.1.1 Now Labels Apps with ‘In-App Purchases’ in Top Charts and Featured Sections

As part of iOS 7.1.1, released earlier today, Apple has implemented some minor changes to the iOS App Store to make it more clear which apps offer in-app purchases.

Apple has provided an “Offers In-App Purchases” disclosure on individual app detail pages since March of 2013, but now the App Store has been updated to include a small “In-App Purchases” notification for apps in Top Charts listings and on specific featured apps listings, such as in the “Great Free Games” category.

inapppurchases711

Old Top Charts view on left, new Top Charts view with in-app purchase disclosure on right
Continue reading

Apple Releases iOS 7.1.1 With Touch ID Improvements, Bug Fixes

Apple today released iOS 7.1.1 to the public, a month and a half after releasing its first major update, iOS 7.1. While iOS 7.1 included several visual tweaks along with the addition of CarPlay, Siri improvements, and Touch ID enhancements, today’s minor update focuses only on bug fixes.

iOS 7.1.1, labeled as build 11D201, offers additional improvements to Apple’s Touch ID, fixes a bug that impacts keyboard responsiveness, and fixes a bug involving Bluetooth keyboards with VoiceOver enabled. The update also includes Safari support for new top-level domains like .photo and .camera.

711

This update contains improvements, bug Continue reading

Apple’s In-Store Reuse and Recycling Program Now Offering Trade-In Credit for Used iPads

As part of a larger green initiative to help consumers recycle old iOS devices, Apple is now expanding its Reuse & Recycling program in the U.S. and Canada to include the iPad, reports 9to5Mac. Apple also is making it easier for consumers to purchase new devices with more flexible terms for applying in-store credits obtained when recycling an iOS device.

apple_recycling_program
Previously, Apple’s in-store Reuse & Recycling program accepted only iPhone models, which customers could trade-in for a store credit that could be used to purchase a new iPhone. Under this new plan, Apple will accept either an Continue reading

Apple May Be Using ‘Brightflash’ Shell Company to Pursue iWatch Trademark Protection

Following our report yesterday about Apple expanding its trademark protection to use the “Apple” name in association with jewelry and watches in a number of countries, MacRumors has discovered that Apple may be quietly continuing to pursue trademarks on the “iWatch” name itself.

Evidence of Apple’s interest in the iWatch name surfaced last June as the company began registering for trademarks on the “iWatch” name in a number of countries. Several major countries including the United States were not included in that list, and it was unclear whether Apple was holding off due to conflicts with pending trademark applications Continue reading